Saturday, 8 May 2010


Colors is a magazine, a website, CD's, documentaries and exhibitions that are part of the publishing activity of Fabrica, Benetton's communication research centre in Italy. It was established under the premise that diversity is positive and all cultures have equal value.

My lovely Italian friend, Daniela introduced me when she lent me her Colors issue 73 on money...
For the issue, Colors had money analysed in a lab and found substances such as oil, faeces and gold. Each section of the issue therefore corresponds to one of them and represents Fabrica's idea of it. The substances make up not only the chemstry of money but also its very exsistance - metaphors for non-conventional payments, inheritances, savings, transactions, bankruptcies and loans.
In several places in the world, people keep their savings in their mouth, as the man with gold teeth shows!
Basically, it is really interesting: I am signing up for a subscription.

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